Legal
Privacy Policy
Last updated: April 2025
Little Roots Pediatric Chiropractic (“we,” “our,” or “us”) is committed to protecting the privacy and security of your family's personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.
Information We Collect
Personal Information
We may collect the following types of personal information:
- Parent/guardian name, email address, phone number, and mailing address
- Child's name, date of birth, and demographic information
- Insurance and billing information
- Health and medical history for both parent and child, symptoms, and treatment records
- Emergency contact information
- Pregnancy and birth history for prenatal patients
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address and general geographic location
- Browser type, device type, and operating system
- Pages viewed, time spent, and referral source
- Cookies and similar tracking technologies
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our pediatric and prenatal healthcare services
- Schedule appointments and process billing
- Communicate with you about your child's care, appointments, and account
- Send health education materials and practice updates (with your consent)
- Respond to inquiries submitted through our website
- Comply with legal obligations and healthcare regulations
- Analyze website traffic and improve user experience
Protected Health Information (PHI)
Your family's health information is protected under the Health Insurance Portability and Accountability Act (HIPAA). We maintain administrative, technical, and physical safeguards to protect your PHI. For more details, please refer to our HIPAA Notice of Privacy Practices.
Children's Privacy
As a pediatric practice, we are especially committed to protecting children's privacy. We collect children's health information only with parental consent and solely for the purpose of providing healthcare services. We do not knowingly collect personal information from children through our website without parental consent. All health records for minors are maintained with the same HIPAA protections as adult records.
Information Sharing
We do not sell your personal information. We may share your information with:
- Healthcare providers involved in your child's care (with your authorization)
- Insurance companies for billing purposes
- Service providers who assist in operating our website and business
- Law enforcement or regulatory agencies as required by law
Cookies and Tracking
Our website uses cookies and similar technologies to enhance your browsing experience and analyze site traffic. You can manage cookie preferences through your browser settings.
Data Security
We implement reasonable security measures to protect your family's personal information, including encryption, secure servers, and access controls. However, no method of electronic transmission or storage is 100% secure.
Your Rights
You have the right to:
- Access the personal information we hold about you and your child
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
- Request a copy of your child's health records
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.
Questions about this policy?
Contact us
Little Roots Pediatric Chiropractic
8209 Natures Way, Unit 117
Lakewood Ranch, FL 34202
Email: littleroots@therootshealth.com
Phone: (941) 932-4611